Client: Fondazione Arnaldo Pomodoro
Design and Implementation of the Digital Communication Plan
GOALS
Following the implementation of a Stakeholder Engagement and Fundraising Plan for the Arnaldo Pomodoro Foundation, a project that started in 2020, it became necessary to support this activity with the elaboration and implementation of a digital communication plan aimed at enhancing brand awareness and brand reputation.
Activity
Museum Strategy Consultancy was responsible for the following communication activities:
- Drafting a digital communication and storytelling strategy.
- Social media management: definition of editorial plan, editorial calendar, copy writing, photo and video editing, community management for the Foundation’s Instagram, Facebook and LinkedIn channels.
- Newsletter: defining the editorial plan, writing and editing content, sending and reporting
- Specific communication strategy for educational projects
- Coordination of influencer marketing campaigns
Analysis and reporting of results
