Privacy Policy

Privacy Policy of www.museumstrategy.org
 This Application collects some Personal Data from its Users.

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Policy Summary

Personal Data processed for the following purposes and using the following services:

Contacting the User
 Phone contact
 Personal Data: phone number

Contact form
 Personal Data: last name; email address; first name

Tag management
 Google Tag Manager
 Personal Data: Tracking Tools

Statistics
 Google Analytics (Universal Analytics) with anonymized IP and Google Analytics (Universal Analytics)
 Personal Data: usage data; Tracking Tool

Google Analytics 4
 Personal Data: Tracking Tools

Displaying content from external platforms
 Google Fonts
 Personal Data: usage data; Tracking Tool

Contact Information

Data Controller
 MUSEUM STRATEGY CONSULTANCY – Via Giuseppe Zamboni, 24 – Verona
 Email address of the Controller: info@museumstrategy.org

Full Policy

Data Controller
 MUSEUM STRATEGY CONSULTANCY – Via Giuseppe Zamboni, 24 – Verona
 Email address of the Controller: info@museumstrategy.org

Types of Data Collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Tracking Tools; usage data; phone number; first name; last name; email address.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific information texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in the case of usage data, collected automatically when using this Application.

Unless otherwise specified, all Data requested by this Application are mandatory. If the User refuses to provide them, it may be impossible for this Application to provide the Service. In cases where this Application specifically states that certain Data are optional, Users are free not to communicate such Data without any consequences on the availability or operation of the Service.

Users who are uncertain about which Personal Data are mandatory are encouraged to contact the Data Controller.

Any use of Cookies – or of other tracking tools – by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service requested by the User, in addition to the other purposes described in this document.

The User is responsible for any third-party Personal Data obtained, published, or shared through this Application.

  • Methods and Place of Processing the Collected Data

  • Methods of Processing

  • The Data Controller adopts appropriate security measures to prevent unauthorized access, disclosure, modification, or destruction of Personal Data.
  • Processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the stated purposes. In addition to the Data Controller, in some cases, the Data may be accessible to certain persons involved in the operation of this Application (such as administrative, sales, marketing, legal staff, or system administrators) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies), who may also be appointed, if necessary, as Data Processors by the Data Controller.
     An updated list of Data Processors can always be requested from the Data Controller.

  • Place

  • The Data are processed at the Data Controller’s operating offices and in any other locations where the parties involved in the processing are located. For further information, please contact the Data Controller.
  • The User’s Personal Data may be transferred to a country other than the one in which the User is located. To obtain further information about the processing location, the User may refer to the section containing details about the processing of Personal Data.

  • Retention Time

  • Unless otherwise specified in this document, Personal Data are processed and stored for as long as required by the purpose for which they were collected, and may be retained for a longer period due to legal obligations or based on the User’s consent.

  • Purposes of Processing the Collected Data

  • The User’s Data are collected to allow the Data Controller to provide the Service, comply with legal obligations, respond to enforcement requests, protect its own rights and interests (or those of Users or third parties), detect malicious or fraudulent activity, and for the following purposes: Statistics, Displaying content from external platforms, Contacting the User, and Tag Management.
  • For detailed information about the purposes of processing and the specific Personal Data used for each purpose, the User may refer to the section “Details on the processing of Personal Data.”

  • Details on the Processing of Personal Data

  • Contacting the User

  • Phone contact (this Application)
     Users who have provided their phone number may be contacted for commercial or promotional purposes related to this Application, as well as to fulfill support requests.
     Personal Data processed: phone number.
  • Contact form (this Application)
     By filling in the contact form with their Data, the User authorizes this Application to use such details to reply to requests for information, quotes, or any other kind of request as indicated by the form’s header.
     Personal Data processed: last name; email address; first name.

  • Tag Management

  • This type of service helps the Data Controller manage the tags or scripts needed on this Application in a centralized way.
     The use of such services implies the flow of the User’s Data through them and, if applicable, their retention.
  • Google Tag Manager (Google LLC)
     Google Tag Manager is a tag management service provided by Google LLC.
     Personal Data processed: Tracking Tools.
     Place of processing: United States – Privacy Policy.

  • Statistics

  • The services contained in this section enable the Data Controller to monitor and analyze web traffic data and are used to track User behavior.
  • Google Analytics (Universal Analytics) with anonymized IP (Google LLC)
     Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the Data. Google uses the collected Personal Data to track and examine the use of this Application, prepare reports, and share them with other Google services.
     Google may use Personal Data to contextualize and personalize ads within its advertising network.
     This integration of Google Analytics anonymizes your IP address. IP anonymization works by shortening Users’ IP addresses within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the IP address be sent to Google servers and shortened within the United States. For a better understanding of how Google uses data, please consult Google’s Partner Policy.
     Personal Data processed: usage data; Tracking Tool.
     Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
  • Google Analytics (Universal Analytics) (Google LLC)
     Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the Data. Google uses the collected Personal Data to track and examine the use of this Application, compile reports, and share them with other Google services.
     Google may use Personal Data to contextualize and personalize ads within its advertising network. For more information on Google’s use of data, please see Google’s Partner Policy.
     Personal Data processed: usage data; Tracking Tool.
     Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
  • Google Analytics 4 (Google LLC)
     Google Analytics is a statistics service provided by Google LLC (“Google”). Google uses the collected Personal Data to track and examine the use of this Application, compile reports, and share them with other Google services.
     Google may use Personal Data to contextualize and personalize ads within its advertising network.
     In Google Analytics 4, IP addresses are used at the time of collection and then deleted before the data are recorded in any data center or server. To learn more, please refer to Google’s official documentation. For an understanding of Google’s data usage, see Google’s Partner Policy.
     Personal Data processed: Tracking Tools.
     Place of processing: United States – Privacy Policy – Opt Out.

  • Displaying Content from External Platforms

  • This type of service allows Users to view content hosted on external platforms directly from the pages of this Application and interact with them.
     This type of service may still collect web traffic data for the pages where the service is installed, even when Users do not use it.
  • Google Fonts (Google LLC)
     Google Fonts is a typeface visualization service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the Data, that allows this Application to incorporate content of this kind on its pages.
     Personal Data processed: usage data; Tracking Tool.
     Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
  •  

Additional Information for Users

Legal Basis of Processing

The Data Controller may process Personal Data relating to the User if one of the following conditions applies:

  • the User has given consent for one or more specific purposes;

  • processing is necessary for the performance of a contract with the User and/or for pre-contractual obligations;

  • processing is necessary for compliance with a legal obligation to which the Data Controller is subject;

  • processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Data Controller;

  • processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or by a third party.

Users may always request the Data Controller to clarify the specific legal basis that applies to each processing activity and to specify whether the processing is legally required, contractually provided for, or necessary to enter into a contract.

Further Information on Retention Time

Unless otherwise stated in this document, Personal Data are processed and stored for as long as required for the purpose for which they were collected and may be retained for a longer period due to legal obligations or based on the User’s consent.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between the Data Controller and the User will be retained until such contract has been fully performed.

  • Personal Data collected for purposes related to the legitimate interests of the Data Controller will be retained as long as needed to fulfill such interests. Users may obtain further information about the legitimate interests pursued by the Data Controller in the relevant sections of this document or by contacting the Controller.

  • When processing is based on the User’s consent, the Data Controller may retain the Personal Data for a longer period until such consent is withdrawn. The Data Controller may also be required to retain Personal Data for a longer period to comply with a legal obligation or by order of an authority.

At the end of the retention period, Personal Data will be deleted. Therefore, after this period expires, the rights of access, erasure, rectification, and data portability can no longer be exercised.

User Rights Under the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Data Controller. In particular, within the limits of the law, the User has the right to:

  • Withdraw consent at any time. The User can withdraw previously given consent to the processing of their Personal Data.

  • Object to processing of their Data. The User can object to processing when it is carried out on a legal basis other than consent.

  • Access their Data. The User has the right to obtain information about the Data processed by the Controller, about certain aspects of the processing, and to receive a copy of the Data being processed.

  • Verify and seek rectification. The User can verify the accuracy of their Data and request that it be updated or corrected.

  • Restrict processing. The User may request the restriction of processing of their Data. In this case, the Controller will not process the Data for any purpose other than storing it.

  • Request erasure or removal of their Personal Data. The User can request the deletion of their Data by the Controller.

  • Receive their Data and have it transferred to another controller. The User has the right to receive their Data in a structured, commonly used, and machine-readable format and, where technically feasible, to have it transmitted to another controller without hindrance.

  • Lodge a complaint. The User can lodge a complaint with the competent data protection authority or take legal action.

Users also have the right to obtain information regarding the legal basis for Data transfers abroad, including to any international organization governed by public international law or set up by two or more countries (such as the UN), as well as the security measures adopted by the Controller to protect their Data.

Details About the Right to Object

When Personal Data are processed for a public interest, in the exercise of official authority vested in the Controller, or for the purposes of a legitimate interest pursued by the Controller, Users have the right to object to such processing for reasons related to their particular situation.

Users are also informed that, should their Data be processed for direct marketing purposes, they can object to the processing at any time, free of charge and without providing any justification.
 Once the User objects to processing for direct marketing purposes, the Personal Data shall no longer be processed for such purposes.
 To find out whether the Controller is processing Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to Exercise These Rights

Requests to exercise User rights can be addressed to the Data Controller through the contact details provided in this document. Requests are free of charge, and the Data Controller will respond as soon as possible — in any case within one month — providing the User with all information required by law.
 Any rectification, deletion, or restriction of processing will be communicated by the Controller to each recipient, if any, to whom the Personal Data have been disclosed, unless this proves impossible or involves a disproportionate effort. The Controller will inform the User of such recipients if requested.

Additional Information About Processing

Legal Defense
 The User’s Personal Data may be used by the Controller in court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.
 The User declares to be aware that the Controller may be required to reveal Personal Data upon request of public authorities.

Specific Information Notices
 Upon the User’s request, in addition to the information contained in this privacy policy, this Application may provide additional and contextual information regarding specific Services or the collection and processing of Personal Data.

System Logs and Maintenance
 For operation and maintenance purposes, this Application and any third-party services may collect system logs — files that record interactions and may also contain Personal Data such as the User’s IP address.

Information Not Contained in This Policy
 Further details concerning the processing of Personal Data may be requested from the Data Controller at any time using the contact details provided.

Changes to This Privacy Policy

The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, within this Application, as well as — where technically and legally feasible — by sending a notice to Users via any contact information available to the Controller.
 Users are therefore advised to check this page frequently, referring to the date of the last modification indicated at the bottom.

If the changes affect processing activities whose legal basis is consent, the Controller shall collect new consent from the User, if required.

Definitions and Legal References

Personal Data (or Data)
 Any information that directly or indirectly, including in connection with any other information such as a personal identification number, allows for the identification or identifiability of a natural person.

Usage Data
 Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers used by the User, URI (Uniform Resource Identifier) addresses, the time of the request, the method used to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s response (successful, error, etc.), the country of origin, the features of the browser and operating system used by the visitor, the various time details per visit (e.g. time spent on each page), and details about the path followed within the Application, with particular reference to the sequence of pages visited and other parameters about the User’s operating system and IT environment.

User
 The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

Data Subject
 The natural person to whom the Personal Data refer.

Data Processor (or Processor)
 The natural or legal person, public authority, agency, or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Controller)
 The natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. Unless otherwise specified, the Data Controller is the owner of this Application.

This Application
 The hardware or software tool by which the User’s Personal Data are collected and processed.

Service
 The service provided by this Application as described in the relevant terms (if available) on this website/application.

European Union (or EU)
 Unless otherwise stated, all references to the European Union in this document include all current member states of the European Union and the European Economic Area.

Cookies
 Cookies are Tracking Tools consisting of small sets of data stored in the User’s browser.

Tracking Tool
 A Tracking Tool refers to any technology — e.g., Cookies, unique identifiers, web beacons, embedded scripts, e-tags, or fingerprinting — that allows tracking of Users, such as by collecting or storing information on the User’s device.

Legal References
 Unless otherwise stated, this privacy policy applies exclusively to this Application.

Last updated: January 9, 2023

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