Client: Associazione Giochi Antichi
Design and Implementation of the Digital Communication Plan – Tocatì Festival
GOALS
The Associazione Giochi Antichi is the organising body of the International Festival of Street Games Tocatì organised every year in September in the historic centre of Verona.
The strategic objectives of digital communication have focused in parallel on an institutional activity to enhance the Festival (including the recent nomination of the shared programme of the Festival as Good Practice of Safeguarding UNESCO Intangible Cultural Heritage) and its partners (also for reputational and visibility purposes) and on a communication and updating activity of the activities related to the Festival aimed at the potential and actual audience of users.
Activity
According to the strategic Digital Communication objectives agreed with AGA, a plan of activities was drawn up that included
- Creation and implementation of a dedicated social editorial plan (Instagram, Facebook and Linkedin) for the period before, at the same time and immediately after the Festival dates
- Content creation (posts, stories, reels)
- Creation and management of advertisements aimed at promoting the event