{"id":352,"date":"2024-01-29T17:27:44","date_gmt":"2024-01-29T16:27:44","guid":{"rendered":"https:\/\/museum.lavorazioni.dev\/4-podcast-tips-on-marketing-to-activate-cultural-capital\/"},"modified":"2025-10-12T16:08:35","modified_gmt":"2025-10-12T14:08:35","slug":"4-podcast-tips-on-marketing-to-activate-cultural-capital","status":"publish","type":"post","link":"https:\/\/www.museumstrategy.org\/en\/4-podcast-tips-on-marketing-to-activate-cultural-capital\/","title":{"rendered":"4 podcast tips on marketing to activate cultural capital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Among the phenomena that has most renewed digital content consumption in recent years, that of podcasts demonstrates an almost unique longevity. Indeed, as you will read in our article, they have been fortunate enough to provide an ideal format for users to keep up to date with the news, but also to carve out personal moments for entertainment, relaxation, reflection, or information: in short, in 2024 podcasts have become part of a universe full of unique narratives.  <\/p>\n\n<p class=\"wp-block-paragraph\">In the immense library of audio content, marketing-related podcasts can prove particularly valuable as they provide listeners with short but engaging lessons for approaching this broad discipline in a simple and engaging way.<br\/>Famous cases, expert advice and technical notions are some of the most useful training tools.<\/p>\n\n<p class=\"wp-block-paragraph\">In the field of art and culture, marketing has become instrumental in improving the visibility of institutions, helping to establish effective strategic and operational profiles up to the standards of other industries. In fact, it is essential today for cultural organizations to make themselves attractive with the aim of approaching and engaging both loyal and potential audiences.<\/p>\n\n<p class=\"wp-block-paragraph\">With our partners, we are committed to <a href=\"https:\/\/www.museumstrategy.org\/en\/counseling\/\">working in an integrated way<\/a> to develop growth strategies that cover all relevant aspects, as you can see in these <a href=\"https:\/\/www.museumstrategy.org\/en\/projects\/\">projects<\/a>!<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<cite><strong>\u201cLa regola aurea del&nbsp;marketing: proponetevi ai vostri clienti cos\u00ec come vorreste che si proponessero a voi.\u201d<\/strong><br>Philip Kotler<\/cite><\/blockquote>\n\n<p class=\"wp-block-paragraph\">Here are our 4 podcast tips on marketing to activate cultural capital also reported by the<a href=\"https:\/\/www.a-m-a.co.uk\/\" rel=\"nofollow noopener\" target=\"_blank\">Arts Marketing Association (AMA)<\/a> to navigate social media, new trends and some AI predictions.<\/p>\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/open.spotify.com\/show\/3bMqKPfI45OmTK5hENtIOk\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Marketing Against the Grain<\/strong><\/a><\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.museumstrategy.org\/wp-content\/uploads\/2025\/10\/maxresdefault-1024x576.jpeg\" alt=\"Marketing Against the Grain: 4 podcast tips on marketing to activate cultural capital\" class=\"wp-image-2214\"\/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Kipp Bodnar (Chief Marketing Officer of <a href=\"https:\/\/www.hubspot.com\/\" rel=\"nofollow noopener\" target=\"_blank\">HubSpot<\/a>) and Kieran Flanagan (Chief Marketing Officer of <a href=\"https:\/\/zapier.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Zapier<\/a>) lead listeners on an exploration of marketing trends, growth tactics, and innovation with fresh and successful ideas.<\/p>\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/open.spotify.com\/show\/6r6nCK6XALNOAiXvHoxyve\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Ahead of the game  <\/strong><\/a><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.museumstrategy.org\/wp-content\/uploads\/2025\/10\/ab6765630000ba8afad4e735fd364e338bce1779.jpeg\" alt=\"Ahead of the game: 4 podcast tips on marketing to activate cultural capital\" class=\"wp-image-2216\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Offered by <a href=\"https:\/\/digitalmarketinginstitute.com\/\" rel=\"nofollow noopener\" target=\"_blank\">The Digital Marketing Institute<\/a> and hosted by Will Francis, this is a podcast designed to enhance marketing skills and sharpen your mindset by being inspired by experts in the field who will talk about AI, social media and more.<\/p>\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/open.spotify.com\/show\/4wv672O1RlbOtsGjtKtUYq\" rel=\"nofollow noopener\" target=\"_blank\"><strong>The Digital Marketing Podcast<\/strong><\/a><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.museumstrategy.org\/wp-content\/uploads\/2025\/10\/ab6765630000ba8ad76df0dcdb062b8d7ae728ff.jpeg\" alt=\"Digital marketing podcast: 4 podcast tips on marketing to activate cultural capital\" class=\"wp-image-2218\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">This weekly podcast, hosted by digital marketing and e-commerce expert Ciaran Rogers and award-winning author Daniel Rowles, offers interviews with experts, tools and techniques for improving one&#8217;s knowledge in this broad field. Listened to in more than 180 countries around the world, it is perfect for one&#8217;s daily commute and aims to be both entertaining and informative.<\/p>\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/open.spotify.com\/show\/3bY7mpb0h8z1N2RT03pM3Q\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Marketing Made Simple<\/strong><\/a><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.museumstrategy.org\/wp-content\/uploads\/2025\/10\/ab6765630000ba8a94a5c38e7b171d78e7137d50.jpeg\" alt=\"Marketing Made Simple by Dr. J.J. Peterson: 4 podcast tips on marketing to activate cultural capital\" class=\"wp-image-2220\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Dr. J.J. Peterson serves as Chief of Teaching and Facilitation at <a href=\"https:\/\/storybrand.com\/\" rel=\"nofollow noopener\" target=\"_blank\">StoryBrand<\/a>, is an expert in marketing strategies and helps companies connect with customers and grow their business. In this brilliant podcast, he provides practical and useful advice, from how to set up an e-mail campaign or website, to the most efficient ways to gain maximum competitive advantage.  <\/p>\n\n<p class=\"wp-block-paragraph\">In addition to these 4 podcast tips on marketing to activate cultural capital, we suggest that you continue to follow the news in <a href=\"https:\/\/www.museumstrategy.org\/en\/magazine\/\">our magazine<\/a> to stay up-to-date on the projects we are working on and to read our opinions regarding news in the cultural landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Among the phenomena that has most renewed digital content consumption in recent years, that of podcasts demonstrates an almost unique longevity. Indeed, as you will read in our article, they have been fortunate enough to provide an ideal format for users to keep up to date with the news, but also to carve out personal [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.museumstrategy.org\/en\/wp-json\/wp\/v2\/posts\/352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.museumstrategy.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.museumstrategy.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.museumstrategy.org\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.museumstrategy.org\/en\/wp-json\/wp\/v2\/comments?post=352"}],"version-history":[{"count":0,"href":"https:\/\/www.museumstrategy.org\/en\/wp-json\/wp\/v2\/posts\/352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.museumstrategy.org\/en\/wp-json\/wp\/v2\/media\/329"}],"wp:attachment":[{"href":"https:\/\/www.museumstrategy.org\/en\/wp-json\/wp\/v2\/media?parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.museumstrategy.org\/en\/wp-json\/wp\/v2\/categories?post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.museumstrategy.org\/en\/wp-json\/wp\/v2\/tags?post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}